Savvy consumers of today demand targeted sales efforts to win them over. As a result, a significant part of marketing strategies includes sales copywriting.
You have less than five seconds to engage with your audience. Which means, the copy on your landing page must include the information your customer needs.The goal is for your customer to read on and find out more. So, the more relevant the information you provide is, the longer they'll linger on your page. The more time spent on your page, the more likely it is they'll decide to buy.
When you include copywriting in your marketing plan, it adds support to your brands' image. Your message, crafted to speak to your audience drives them to do business with you.