Uncovering your unique archetype will determine the words we’ll use to relay who you are to your customer. Understanding how your product or service meets the needs of your customer is where we start to uncover your unique archetype.
Think about your favorite author. When you pick up their book, you expect a particular style and cadence in their writing. You may even recognize their voice if you hear someone reading their book aloud because of their unique writing style. Well, that’s the goal with branding your copy.
Your first introduction to your customer is when they land on your website. It's your first opportunity to make a lasting impression. The best way to do that is to have a consistent tone and voice to your copy. Each page your customer reads should sound the same. Once we're able to isolate your unique messaging style, we can create copywriting that gives your customer a sense of knowing you.
When your customer lands on your website, there should be an instant connection with your brand. That's why building the bridge between your archetype and the tone of your messaging gives you the advantage of fostering deeper relationships with your customers. They will know who you are and what you represent right away. By crafting copy based on your unique personality and style, you can be sure to build connections that last.