Copy Branding

Branding your copywriting you from your competition

Archetypes

Command your copywriting by understanding what you represent.

Uncovering your unique archetype will determine the words we’ll use to relay who you are to your customer. Understanding how your product or service meets the needs of your customer is where we start to uncover your unique archetype.

Structure

Power

Your brand creates order out of chaos. You empower your clients with tools, processes, and organization to achieve success. You anticipate the needs of your clients.

Service

Your brand promotes connection. By fostering trust and effective communication, you provide consistency, service, and support to your clients.

Innovation

Your brand provides choices and options that encourage self-expression. You help your clients unlock their vision and potential.

Independence

The Expert

Your brand is the expert in its field. Discovering the truth is at the heart of what you do. You encourage your clients to think in new ways.

Freedom

Your brand helps others experience freedom and independence. You help others express their individuality.

Simplicity

Your brand provides simple solutions to problems. With integrity and strong values as your core, you help your clients renew or reinvent themselves.

Change

Transformation

Your brand transforms the worlds of your clients. Your product or service is innovative and on the cutting edge. You stir imaginations and make dreams come true.

Revolutionary

Your brand removes limits. You're a risk taker. You destroy what isn't working to build something new and innovative, so your clients can experience greater freedom.

Mastery

Your brand helps others perform at their highest potential. You're able to help your clients find success even though the odds are against them.

Belonging

Realist

Your brand helps with everyday life. You help others feel important regardless of their circumstances. You connect with your clients and help them find practical solutions.

Intimacy

Your brand fosters beauty, communication, and comfort. Your product or service enriches the lives of your clients by revealing their real beauty.

Enjoyment

Your brand helps others enjoy life. Assisting others to be themselves is the core of what you do. Helping your clients escape from limited thinking to turn the negative into a positive is the foundation of your strategy.

Tone & Voice

Tone of voice is the brand of your copywriting.

Think about your favorite author. When you pick up their book, you expect a particular style and cadence in their writing. You may even recognize their voice if you hear someone reading their book aloud because of their unique writing style. Well, that’s the goal with branding your copy.

Your first introduction to your customer is when they land on your website. It's your first opportunity to make a lasting impression. The best way to do that is to have a consistent tone and voice to your copy. Each page your customer reads should sound the same. Once we're able to isolate your unique messaging style, we can create copywriting that gives your customer a sense of knowing you.

Connection

Your customer should feel an immediate connection with you.

When your customer lands on your website, there should be an instant connection with your brand. That's why building the bridge between your archetype and the tone of your messaging gives you the advantage of fostering deeper relationships with your customers. They will know who you are and what you represent right away. By crafting copy based on your unique personality and style, you can be sure to build connections that last.

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